Blog posts that turn comparisons into conversions
I write bottom-of-funnel blog content for B2B SaaS companies. Comparison posts, alternative roundups, and product-led articles that help ready-to-buy prospects pick you.
6+ years experience · 30+ clients served
Trusted by SaaS teams at
Who I work with
Is this you?
Your content team writes great TOFU guides, but you have no comparison or alternative pages targeting high-intent keywords. Prospects searching “[competitor] alternatives” are finding everyone except you.
“We rank for informational stuff, but our pipeline still comes from paid. We need content that actually closes.”
You know you need BOFU content, but your writers keep producing generic listicles that read like they were written by someone who has never used the product. The blog drives traffic but not demos.
“Every comparison post we publish feels like it could be about any tool. It doesn’t make us look like the obvious choice.”
You are growing fast and competitors are eating your search traffic with “[your product] alternatives” posts. You need someone who can write product-aware content that captures buyers at the decision stage.
“Our competitor wrote a comparison post ranking for our brand name. We need to own that conversation.”
What you get
Content built to convert, not just rank
I target the keywords your ready-to-buy prospects actually search: “best [tool] for [use case],” “[competitor] alternatives,” and “[product A] vs [product B].” These pages attract people with their wallets out.
Every post includes your product’s real features, actual UI, and specific use cases. Readers can tell this was written by someone who understands the tool, not someone who skimmed the homepage.
I structure every article for both traditional SEO and AI search engines like ChatGPT and Perplexity. Your brand shows up wherever prospects are researching solutions.
BOFU content works when it makes your product the obvious next step. I write posts with natural CTAs, relevant use cases, and honest positioning that moves readers toward a signup or demo request.
Content types
What I write for you
“[Your Product] vs [Competitor]” articles that present an honest, detailed breakdown and position your tool as the stronger choice for your target buyer.
“Best [Competitor] Alternatives” posts that capture prospects already unhappy with a rival tool and guide them toward your product.
“Best [category] for [use case]” articles where your product appears at the top with a thorough, credible review that earns the recommendation.
Step-by-step guides that solve a real problem using your product. The reader learns something useful and sees your tool in action.
“How [type of team] uses [your product]” posts that help specific buyer segments see themselves using your tool before they sign up.
Transparent breakdowns of pricing, plans, and what to look for in a [category] tool. Captures prospects in the final research phase.
How it works
A simple process built for busy teams
No complex onboarding. No wasted weeks.
We talk through your product, competitors, and which BOFU keywords matter most. I get access to your tool so I can write from real experience.
I analyze the SERP, study competitor content, and build an outline around the keywords and angles that will actually rank and convert.
I write the full draft with your product’s features, screenshots, and real use cases woven in. You review, I revise until it is right.
The post goes live. I can help with on-page SEO checks and track how the content performs over the following weeks.
What clients say
From people I have worked with
Prit is professional, creative, and a really easy writer to work with. He always shared the expected deliverables on time, communicated the timelines clearly, sought the right clarifications, and approached each blog with curiosity that reflected in his work.
I highly recommend Prit for his exceptional skills in content writing and keyword research. Thanks to his expertise, I have gained a significant amount of pageviews per month, which has positively impacted my business.
Over the past several months, we worked with Prit on Supademo’s content and SEO initiatives, producing a steady volume of articles across product marketing, sales, and customer onboarding. Each piece was well-researched and closely aligned with our growth goals, and many ended up ranking well.
I highly recommend Prit for any copywriting role. Prit expertly managed my website content and newsletters, significantly enhancing the online presence and engagement. His ability to create compelling narratives and adapt to various styles was invaluable.
Hi, I’m Prit
I have spent 6+ years writing blog content for B2B SaaS companies, and BOFU content is where I do my best work. I have written comparison posts, alternative roundups, and product-led articles for companies like Supademo, StaffCircle, and SEOWriting.ai. Many of those posts rank on the first page of Google and bring in qualified signups every month.
What makes BOFU writing different from most content work is that you need to actually understand the product. I spend time inside every tool I write about so the content sounds like it was written by someone on the product team, not an outsider. If you want to see how I approach BOFU content in practice, or learn more about what makes SaaS content rank, those are good places to start.
FAQs
Common questions about BOFU content writing
What is a BOFU content writer?
A BOFU content writer creates bottom-of-funnel blog posts that target prospects who are actively comparing solutions and ready to buy. This includes comparison articles, alternative roundups, “best tools” listicles, and product-led posts designed to convert readers into signups or demo requests.
How is BOFU content different from TOFU or MOFU content?
TOFU content attracts people who are just learning about a problem. MOFU content helps them evaluate options. BOFU content targets people ready to make a purchase decision, so it focuses on specific products, features, pricing, and direct comparisons rather than broad educational topics.
What types of BOFU blog posts work best for SaaS?
Comparison posts (“[Product A] vs [Product B]”), alternative roundups (“[Competitor] alternatives”), “best tools for [use case]” listicles, and product-led how-to guides tend to perform best. These formats match the search intent of buyers who are close to a decision.
Will BOFU content replace our existing top-of-funnel strategy?
No. BOFU content works alongside your TOFU and MOFU efforts. It captures the prospects your awareness content already attracted and gives them the product-specific information they need to convert. A strong content strategy covers all three stages.
What industries do you write BOFU content for?
I specialize in B2B SaaS across industries like HR tech, fintech, marketing tools, AI software, and ecommerce SaaS. The common thread is software companies that want blog content targeting high-intent, decision-stage keywords.
How long does it take for BOFU content to start ranking?
It depends on your domain authority and the keyword difficulty, but most BOFU posts start showing ranking signals within 4 to 8 weeks. High-intent keywords are often less competitive than broad informational terms, so well-written BOFU content can rank faster than you might expect.
What is your typical turnaround time?
Most BOFU blog posts are delivered within 3 to 5 business days from brief approval. Larger batches or more complex comparison pieces may take slightly longer, but I always communicate timelines upfront so there are no surprises.
Do you need access to our product to write BOFU content?
Yes, ideally. The best BOFU content includes real product details, actual feature descriptions, and specific use cases. Having access to your tool lets me write comparison and product-led posts that feel authentic and accurate, not generic.
Do you handle keyword research for BOFU topics?
Yes. I can identify high-intent BOFU keywords your competitors are targeting and find gaps where you can win. If you already have a keyword list, I am happy to work from that too. Either way, every post starts with a clear keyword and search intent strategy.
Do you write other types of content beyond BOFU?
I do. I also write MOFU content, product marketing blog posts, and content optimized for AI search engines. BOFU is where I specialize, but I can cover the full funnel if your team needs it.
Ready to hire a BOFU content writer?
Let’s talk about your product, your competitors, and which high-intent keywords are worth going after first. I will review your current BOFU coverage and share ideas for posts that can start bringing in qualified leads.
Book a 30-min free discovery call