Category: SaaS Content Strategy

If you’ve ever stared at a Semrush export with 2,000 keywords in it and thought “okay… now what?”, this post is for you. A keyword gap analysis is supposed to tell you which queries your competitors rank for that you don’t. Simple in theory. In practice, most SaaS teams either copy a generic process off…

Your keyword tool says “0 searches.” But real people are typing these terms into Google every day. Here’s how to find the ones worth writing about. You open your keyword tool. You type in a keyword that feels perfect for your product. Specific. High-intent. Exactly how your buyers talk. And the tool says: 0 monthly…

A practical framework for connecting your B2B SaaS content efforts to pipeline and revenue, not just traffic and pageviews. You’re investing in content. Blog posts, guides, comparison pages. Traffic is growing. But when leadership asks what the ROI is on all of this… you’re not quite sure what to say. That’s a common spot to…

Your product team ships features. Your content team writes blog posts. But somehow, they never seem to be working on the same thing at the same time. Here’s a situation that probably feels familiar. Product launches a major feature update on Tuesday. The content team finds out about it… on Tuesday. There’s no blog post…

You know content works. But going from a few blog posts a month to a real content engine? That’s where most SaaS teams get stuck. Here’s the thing about scaling content at a SaaS company. It sounds simple on paper. Publish more, rank for more keywords, get more leads. But if you’ve tried it, you…

If you’re a small SaaS team trying to make content marketing work, you’ve probably already read the generic guides. Here’s what they’re missing… An effective SaaS content marketing plan that accounts for the fact that you have limited time and resources. Over the last 6+ years, I’ve worked with 30+ B2B SaaS companies on their…

Most SaaS startups either skip content strategy entirely or try to copy what big enterprise companies do. Both approaches waste time and budget. Here’s a practical approach that works when you’re early-stage and need results without a huge team. I’ve worked with 30+ B2B SaaS startups on their content. The ones that get results don’t…