You’ve a LinkedIn Company page.
And you’re publishing valuable posts, after posts, after posts…for months.
But still 0 likes, 0 comments?
Don’t worry!
It’s not because your content isn’t valuable.
It’s because you’re not following the right strategies that actually drive more engagement.
In this guide, I’m going to share 9 effective tips that’ll help you increase engagement on your LinkedIn company page.
But first…
Why Trust Me?
As a Social media brand strategist, I’ve helped many brands grow their LinkedIn Company Pages from scratch.
When I first started out, I didn’t find any resources online that would guide me to the right path (yeah, there are tons of posts on LinkedIn tips and strategies, but hardly on any LinkedIn Company page growth).
So all I had to do was figure out the right strategies on my own with lots of trial, error, and tests, literally for months.
Now that I’ve figured out many strategies (and still learning a lot new every day), my goal is to help you save time and grow your LinkedIn brand presence fast. Come on, join me and let’s grow together!
Why Do People Engage On LinkedIn?
The first step to increase LinkedIn Company Page’s engagement is to understand why people engage on LinkedIn:
- They want to get more views for their profile.
- Want to get noticed among the same industry accounts.
- Genuinely resonate with your content and want to show appreciation.
- Found something really valuable on your post and couldn’t resist but react.
- Deeply resonate with your content’s message so react and engage to show their opinion.
Once you understand the core reasons why people engage, the path to increase engagement becomes much easier.
Here’s How To Increase Engagement On A LinkedIn Company Page:
1. Post High-Quality Content
I know it sounds obvious, but content is the main element of any LinkedIn growth strategy.
And by content, I don’t just mean any content—high-quality, relevant, and actionable content that resonates with your audience.
Focus on Relevance and Value
Your content should touch on the needs, challenges, or interests of your target audience.
For instance, if your company deals with digital marketing, share tips on improving online ad campaigns or the latest trends in SEO.
This ensures your content is not just seen but appreciated with more likes and engagement.
Use Data and Examples
When you make a claim, back it up with numbers.
For example, instead of saying, “Video content performs well on LinkedIn,” say, “Video posts on LinkedIn get 5 times more engagement compared to other content types.” This makes your point more compelling.
Consistency is Key
Posting regularly is crucial.
If you disappear for weeks, so will your audience’s interest. Aim to post at least 5 times a week (I prefer 7 times/week!). This keeps your brand visible and shows that you’re active and engaged.
2. Try Meme Style Content
This is a unique strategy that I figured out after observing some of the popular LinkedIn company pages for months.
Memes might seem casual, but they can be very effective if done right. They’re relatable and can make your brand feel more approachable.
Why Memes Work?
Most of the people on LinkedIn are working professionals. And while you might think it’s good to post only serious content, memes work because they entertain the audience and add personality to your brand (which is important to stand out by the way!).
When people see something they relate to, they’re more likely to engage with it.
For example, a meme about the frustrations of a slow internet connection could resonate well with a tech-savvy audience.
Make It Relevant
It’s important that your memes align with your brand and audience.
If you’re a tech company, your memes should focus on tech-related humor. Keep it simple and to the point. Don’t overcomplicate the message.
Keep It Professional
While memes are fun, they should still reflect your company’s voice. Avoid anything too funny or too creative. The goal is to be relatable without compromising professionalism.
3. Start Leaving Comments
The next best strategy that I see most brands often overlook—leaving comments on other posts!
Here’s the thing:
If you want people to engage with your content, you need to engage with theirs too (and yes, that’s applicable for LinkedIn Company Pages too!)
Be Active and Thoughtful
Don’t just like posts—leave thoughtful comments.
For example, instead of saying, “Great!” try something like, “This is a great perspective on remote work. We’ve found that allowing flexible hours has boosted our team’s productivity by 20%.”
This adds value to the conversation and shows that you’re not just skimming through content.
Respond to Comments on Your Posts
If someone comments on your post, reply to them.
This shows that you value their input and encourages others to join the conversation.
For instance, if someone asks a question about your post, answer it promptly and in detail. This could be the start of a deeper engagement.
Engage Consistently
Set aside time each day to engage with others on LinkedIn.
Even 15 minutes every day can make a difference. Over time, this builds relationships and increases your visibility on the platform.
Pro-Tip: Set a target of leaving at least 2-3 comments per day on other accounts and monitor the results. This is especially important when you’re starting out.
4. Ask Questions at the End of Every Post
Questions are a great way to invite your audience to interact with your content. People like to share their opinions, so give them a reason to do so.
I’ve seen top creators on LinkedIn (yes, even those who get 1000s of comments on every post) end their post with a question. So if they are doing it, there’s a good reason for it, right? It works!
Use Open-Ended Questions
Open-ended questions encourage more detailed responses.
For example, instead of asking, “Do you agree?”, ask, “What’s your biggest challenge with digital marketing this year?” This invites a variety of answers and opens up the floor for discussion.
Tie Questions to the Content
Your questions should relate directly to the content of your post.
If you’re posting about the benefits of remote work, ask, “How has remote work changed your company’s culture?” This keeps the conversation focused and relevant.
Use Polls for Quick Engagement
Now, I’m not a big fan of polls because I’ve tried and tested them. And let me tell you, on a new account with no followers, it hardly works!
But Polls are a quick and easy way to get engagement. So you can definitely try it out once in a while. If you already have a large follower base, then of course, it’s a great strategy!
They also provide immediate feedback.
For example, you could ask, “Which content format do you prefer on LinkedIn? Videos, Articles, or Infographics?” This not only drives engagement but also gives you insights into what your audience wants.
Pro-Tip: You can even use these poll results to create more posts later referencing the results and the insights you got. Even better, you can mention these poll results in your blog posts as statistics.
5. Try Unique Content Formats
Variety keeps your content fresh and interesting.
Don’t just stick to one format—mix it up to keep your audience engaged.
Carousels and SlideShares
Carousels allow you to share multiple images or slides in one post.
They’re perfect for step-by-step guides or breaking down complex topics.
For example, create a carousel that walks through “5 Steps to Improve Your LinkedIn Profile.” This makes it easy for your audience to consume and saves them time.
Infographics
Infographics are great for visual learners. They help break down complex data into easy-to-understand visuals.
For instance, if you have a report on industry trends, turn it into an infographic with key stats and visuals. This makes the data more digestible and shareable.
Pro-Tip: Infographics like checklists, flowcharts, or process-breakdowns work really well! You will get tons of likes and comments because they are usually perceived as valuable resources (as a result people often tend to engage more).
LinkedIn Stories
Stories are a more casual way to share content.
Use them to give behind-the-scenes looks at your company, quick tips, or highlight events. For example, share a short story about a recent team-building activity. It’s quick, engaging, and gives a personal touch to your brand.
6. Use Video Style Content
Video content is powerful because it’s engaging and easy to consume. Plus, it allows you to convey more emotion and detail than text alone.
However, if you’re just starting out, I recommend mixing up your LinkedIn content strategy with video, text, as well as carousels.
Because let’s face it, video content production takes time. And in the starting days when you don’t have much of a follower base, it won’t make much sense to post a ton of videos.
Instead, focus on a mixed strategy, test a lot, see what works and just double down on that.
Keep Videos Short and Focused
Attention spans are short, so keep your videos under 2 minutes.
Get to the point quickly and make sure the first few seconds grab attention. For example, a video titled “3 Quick Tips for Boosting Your LinkedIn Engagement” should start with a strong hook to keep viewers watching.
Tell a Story
People connect with stories. Use video to tell a story about your brand, a customer’s success, or a day in the life at your company.
This makes your content more relatable and memorable. For example, create a video showing how a client used your product to solve a problem and the results they achieved.
Always Add Captions
A large number of LinkedIn users watch videos without sound.
Adding captions ensures your message gets across, even when the sound is off.
For instance, if you’re sharing a tutorial, captions can help viewers follow along even if they’re in a noisy environment, traveling, or commuting.
7. Celebrate Employee Achievements
Your employees are the main success drivers of your company. Celebrating their achievements not only boosts morale but also shows your audience that you value your team.
Highlight Milestones and Achievements
Did an employee reach a significant milestone? Share it!
For example, you can write a post congratulating one of your employees completing their 5 or 10 years of work with the company.
Posts like these humanize your brand and show that you value your team’s contributions.
Another benefit of sharing employee recognition on LinkedIn. Those posts could be seen by people in your employee’s connections
And if it gets better engagement, then it’s pushed further to another degree of connection, then another degree, and on and on. That’s how your post would get more reach and engagement!
Share Behind-the-Scenes Moments
Sharing behind-the-scenes content gives your audience a glimpse into your company culture.
Whether it’s a team-building event, a company celebration, or just a fun day at the office, these moments make your brand more relatable.
For instance, post a photo of a team lunch with a caption like, “Team bonding over coffee!”
Employee Projects
Feature your employee posts on your brand’s LinkedIn Company Page for a day. They can share their daily routine, a project they’re working on, or tips they’ve learned on the job.
This provides a fresh perspective and engages your audience in a different way.
8. Start Posting When Users Are Most Active
Posting at the right time can make a big difference in how your content performs.
Know When Your Audience Is Online
LinkedIn analytics can help you understand when your audience is most active.
Generally, the best time to post on LinkedIn is between 10am to 1pm. depending on your target audience location.
So if your audience is in the US, schedule your LinkedIn posts for 10am or 11am US timing.
Similarly, if your audience is in a different location, then select the time zone accordingly. But the idea is to target the users during this time.
But it’s important to test and see what works best for your specific audience.
Experiment with Different Times
Don’t be afraid to test different posting times. Try posting at various times throughout the week and track the results.
Over time, you’ll see patterns that can help you optimize your posting schedule. For instance, if you notice that posts on Tuesday mornings get the most engagement, focus on that time slot.
Use Scheduling Tools
LinkedIn has a great scheduling tool which is more than enough to schedule posts, especially when you’re just starting out.
But if you want more flexibility, and want all your data in one place with better analytics, then I highly recommend checking out this tool. It’s the industry standard tool preferred by many popular brands and creators.
9. Feature and Celebrate Your Customer Achievements
We already talked about employee achievements. Another way to get more engagement is celebrating customer achievements.
Your customers are a crucial part of your success.
Featuring and celebrating their achievements on your LinkedIn Company Page helps building stronger relationships and also encourages them (plus those in their connections) to engage with your content.
Highlight Customer Success Stories
Did one of your customers achieve something significant using your product or service? Share their story!
For instance, “We’re happy to see (Customer’s Company) increase their sales by 30% using our platform.”
Posts like these not only celebrate your customers but also serve as powerful testimonials for your brand.
Create a Customer Spotlight Series
Consider creating a regular series where you feature a different customer each month. Share their story, how they use your product or service, and what they’ve accomplished.
This not only engages the customer being featured but also shows potential customers the value you offer.
For example, “This month, we’re spotlighting (Customer’s Company), who used our software to improve their operations by 40%.”
Encourage Follower Content
Invite your customers to share their success stories or how they use your product.
You can then feature these stories on your LinkedIn Company Page. This builds community and encourages more customers to engage.
Pro-Tip: Whenever someone shares an achievement using your product and tags your company, show some appreciation. It is also a great way to get more customer engagement.
Final Thoughts
So there you have it—that was a lot of tips, right?
I really hope you found these strategies helpful.
Increasing engagement on LinkedIn especially on a company page doesn’t happen in a single day. It takes the implementation of the right strategies and careful testing and analysis over a few weeks until you see actual results.
Want me to help you grow on LinkedIn? Book a 1:1 strategy session and let’s build the right LinkedIn growth strategy for you.